Why CRAFT built Levers
Programmatic ad buying, which is what CRAFT Levers does, plugs into and enhances every part of a campaign. As the latest installment of AdExchanger’s Data-Driven Thinking points out, programmatic...
View ArticleProgrammatic Advertising 101: What you need to know about it and why
There is a growing practice in the digital space called “programmatic advertising.” It’s all the rage and more companies are doing it everyday. But few people know exactly what it is. Much like the...
View ArticleWe Hold These “Truths” To Be False
In politics, there are “truths” that exist — until they are refuted by actual facts. These “truths” are a result of promises from candidates or previous experiences. Examples of these include: “If you...
View ArticleMastering the A,B’s
To successfully execute a digital advertising campaign, you must first master the ABCs of digital advertising. Generating valuable insights and delivering the best results for ad campaigns starts with...
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